Who we are - CECCM
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We are an international group of public affairs professionals, economists, lawyers and scientists committed to dialogue and transparency. We seek to participate constructively in EU-law making on tobacco.


Amani Kessi


The Chairman

The Chairman of the Association is appointed by the CECCM Board on a yearly basis. Amani Kessi is the CECCM Chairman for 2017.

Amani Kessi has held various positions in JTI over the past 20 years. He is currently Vice President, Corporate Affairs & Communications for JTI Western Europe Region.

The Board of Directors

The Board of Directors is composed of six Directors, representing the three CECCM Full members: (BAT, ITG and JTI). The Board decides on the regulatory objectives of CECCM and agrees on the working program and the activities of the CECCM working groups. The current Board Directors are:


Ronan Barry

Regional Head of Legal and
External Affairs Western Europe

Alan Hardacre

Head of Corporate Affairs Strategy
Giovanni Carucci

Giovanni Carucci

EU Affairs Director

Amani Kessi

Vice President, Corporate Affairs and Communications, Western Europe
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Michiel Reerink

Vice President
Global Regulatory Strategy
Guy Hendrick

Guy Hendricks

Senior EU Corporate Affairs Manager


The Executive Committee

The Executive Committee ensures that the Board decisions are implemented and supervises CECCM activities. The Members of the Executive Committee represent the three CECCM full members. The current members of the Executive Committee are:

Giovanni Carucci

Giovanni Carucci

EU Affairs Director

Ben Townsend

Vice-President, Head of EU Affairs
Guy Hendrick

Guy Hendricks

Senior EU Corporate Affairs Manager

Working groups and task forces

Discussions on regulatory issues are held in different working groups, whose members represent the member companies. They are chaired by member companies’ representatives. Some of them are joint “CECCM – ESTA” working groups.

Furthermore CECCM cooperates with Philip Morris International on some selected legislative issues, such as the implementation of Articles 15 and 16 (Tracking and Tracing and Security Features) of the Tobacco Product Directive or the implementation of the packaging and labelling requirements for cigarettes.

Click to expand Working groups and task forces

Chairman Board:
Ronan Barry

Chairman Executive Committee:
Giovanni Carucci

Chairwoman NMAs Group:
Antonella Pederiva

Chairman Holding and Movement Group
Narcis Gavan

Chairman Packaging and Labelling Group (Joint CECCM ESTA):
Paolo Bochicchio

Chairwoman Fiscal Affairs and Anti-Illicit Trade Group:
Christa Pelsers

Chair Tobacco Product Regulation Group (Joint CECCM ESTA) :
Vlad Olteanu

Chairwoman Ingredients and Emissions Reporting Group (Joint CECCM ESTA):
Anne Schramm

CECCM Secretariat

The CECCM secretariat is responsible for establishing and maintaining working relations with the EU Institutions. It supports the work of the CECCM working groups, collects and circulates information on regulatory developments relating to cigarettes, ensures that CECCM’s views are presented in the EU circle and interacts with a large number of stakeholders. There are currently four staff members:

Antoanella P. Secretary General

Antonella Pederiva

Secretary General

Tel + 32 2 541 00 34

Antonella Pederiva is Secretary General of CECCM since 2003. She joined CECCM in 1999, as Director for Institutional Affairs, after working in the Brussels offices of the Italian farmer union Coldiretti and the Italian Dairy Industry Association (Assolatte).

She represents CECCM externally, has the general responsibility of the Secretariat and supervises all its activities.  She also provides support and strategic advice to the CECCM Board and Executive Committee.

Antonella, an Italian national, enjoys reading, hiking, skiing and travelling.


Mario Müller

Director EU Affairs

Tel + 32 2 541 00 33

Mario Müller joined CECCM in 2009, but has worked in Brussels since 1996, first in the European Parliament and then at EuroCommerce.

He is responsible for CECCM engagement (both at technical and political level) and for the coordination of CECCM interest representation activities. He also provides political advice to the CECCM Board and to the different working groups.

Mario is a German national.


To be appointed

EU Product Regulation Manager


To be appointed

EU Tax and Trade Affairs Manager